For the Ralph Lauren x Bloomingdale’s 150th Anniversary campaign, I was lead designer on all digital creative including a custom Landing Page for Bloomingdale’s, custom email design, media, and social while also working closely with the VM team to ensure cohesiveness across digital and in-store creative. The campaign celebrated the Ralph Lauren and Bloomingdale’s historic partnership through archival imagery and new campaign creative while also celebrating Bloomingdale's 150th Anniversary with the exclusive Polo Ralph Lauren collection.
(Art Director: Steven Bonamassa, Photographer: Steven Pan, Copywriter: Leah Roth)