Hudson Yards, the largest private real estate development in the U.S., officially opened to the public in the beginning of 2019 on Manhattan's westside. I was a part of the team that created the tone, messaging, and overall creative which was applied to all OOH signage throughout the development to communicate the grand opening. (This was a team project led by Creative Director, Katie Jansen. In my role, I primarily designed the signage for 15 Hudson Yards and 35 Hudson Yards, respectively).