A Little Luxury represents a starting point. It’s the first step in a chain reaction that leads to brand loyalty; the first play in a game where everyone wins a coveted prize: beautiful, best-ever skin.
Mix them into winning new combinations, add them into existing regimens to power up your routine, or just try out a treatment for the first time. However you play with these products, you’re sure to experience how they light up the larger world of La Mer.
For this project, I was Art Director for the photoshoot working with the set designer Daniel Murphy and photographer Dominic Neitz to create the world of Little Luxuries. I was lead on all aspects of the project including pre-production, production, and post production. I also designed all assets for social, digital, and print.
(ECD: Bess Yoham, Producer: Vanessa Ly, Set Designer: Daniel Murphy, Photographer: Dominic Neitz)