Insignia has been capitalizing on the current trend where the ultra-wealthy are dedicating more of their time and resources to the quest of ‘experiential luxury’, specifically seeking out new experiences that are unique, unforgettable and often unrepeatable. The cards specifically aim to provide exclusive lifestyle experiences through building individual relationships with each card member to effortlessly tailor the products and services for both personal and business needs.
The first concept, Eco-Luxe, takes a high-brow, artistic approach by partnering with modern artist Damian Hirst. The elements of his artwork - clean design with a focus on nature - are used throughout the designs. The idea of an eco-focus is also pulled through in the card material as well as a partnership with Positive Luxury.
The second concept utilizes a combination of clean, Swiss design with cutting-edge technology. The color palette and visual style use a combination of dark, textural elements and a subtle touch of gold, with a juxtaposition of shiny and matte elements. These enhance the perception of security and a jetsetter lifestyle.
(This work was completed for a creative pitch led by Creative Director, Katie Jansen.)