For the La Mer global Valentine’s Day Campaign, Love is in the Air, I was art director and lead designer on social, digital, print, and e-commerce while also working collaboratively with the visual merchandising team to ensure cohesiveness across all touch-points. My role included campaign concept, art direction, pre-shoot ownership, direction of shoot, post-shoot ownership; working with post-house on finalizing still and motion assets. I also oversaw the team of production artists to facilitate the release of the campaign to global markets.
(Creative Director: Bess Yoham; Photographer: Dominic Neitz; Paper Artist: Daniel Sean Murphy, Retouching Partner: Urban Studios)