Like the motion of light in water, there is always a new facet of the sea, waiting to reveal itself, waiting to be discovered, A Sea of Possibilities. For the La Mer global Essentials Campaign, I was lead designer on social, digital, print, and e-commerce while also working collaboratively with the visual merchandising team to ensure cohesiveness across all touch-points. My role included brainstorming, film story boards, art directing a collage artist for social assets, working with post-houses on still and motion assets including co-directing post houses in live color grading sessions. I also oversaw the team of production artists to facilitate the release of the campaign to global markets.
(Creative Director: Bess Yoham; Writer: David Wiley; Photographer: Sesse Lind; Retouching Partner: Urban Studios; Motion Parter; Mustache)